Brave female CEO embarks on the journey to digitize Vietnam's gold, silver, and gemstone industry: Let time tell!

In a volatile financial market, the company has chosen the most difficult path.

HanaGold is one of the leading enterprises in the journey of digitizing the gold and gemstone industry in Vietnam, with the mission that everyone can easily access and own gold through online accumulation applications, 24K HanaGold gold product identification technology and HanaGold ATM. Operating 24/7, a smart gold ecosystem has been born and developed sustainably, under the leadership of CEO Hana Ngo.

Sharing about the decision that makes her most proud, she said that it was transforming the gold industry from a traditional field of hundreds of years to a digital model and online asset accumulation through the HanaGold platform. In the context of a volatile financial market, this business chose the most difficult path: not to speculate, but to create real value.

“We help hundreds of thousands of Vietnamese people own real gold for only 100,000 VND, something that seemed impossible before. HanaGold helps hundreds of thousands of Vietnamese people from workers, students, housewives to office workers to gradually build safe, transparent and legal assets. If in the past, gold was the property of the rich, today, anyone can accumulate, own and pass on value” , the female CEO confided.

Currently, HanaGold has more than 350,000 users and 5 showrooms nationwide, cooperating with banks in asset custody and implementing the E-Franchise model of gold shop franchise 4.0 to help hundreds of people start small businesses safely, with little capital, but sustainably. Technology has created a big change in people's lives - where gold is not only an asset, but also an equal opportunity.

“In finance, trust is money. If customers trust us, they will come back, introduce us and grow together. HanaGold does not compete on interest rates, but on the peace of mind that users give us when they choose to entrust their assets and trust in us.” , CEO Hana Ngo said.

It is known that HanaGold has successfully developed the HanaGold 4.0 ecosystem, including: Online gold accumulation application; VGoldPOS gold shop management software; E-Franchise system for the 4.0 gold franchise model; Application of NFC chip technology in authenticating real gold against counterfeiting and tracing origin; and Application of core technology to create a gold ATM - HanaGold ATM for convenient on-site gold purchases. Technology at this time is not only to increase productivity, but also to increase human value.

Assessing her leadership style, CEO Hana Ngo said she follows the motto "inspire and accompany".

“I don’t want my employees to work for me, but rather for the mission they believe in. The biggest influence on me was the early days of starting a business when I had to do everything myself, from raising capital, convincing partners, to selling and marketing myself. That experience taught me that perseverance and kindness are always the foundation of true leadership. In addition, I spend a lot of time sharing about personal finance, money management and saving for women and young people.”.

Having gone through many big challenges and doubts about buying gold online, HanaGold still stands firm and proves it with the current results. For the company, it is a victory of perseverance.

“For me, sustainable growth is not about increasing revenue the fastest, but about increasing trust in the longest term. A business is only truly sustainable when the model brings benefits to 3 parties: users - partners - society.

HanaGold chooses the path of transparency, legal compliance, cooperation with banks, management agencies, and traditional gold shops. We do not just want to grow, but we want to “grow the right way” with foundation, responsibility, and trust.” , said the female CEO. “For me, kindness is the root of all sustainable growth. The gold industry is easily dominated by greed, but I choose to develop with ethics and standards.”.

Thus, the new generation of leaders is not only those who dare to be different, but also those who dare to maintain their identity in a noisy world. The value of entrepreneurs lies not in the assets they own, but in the trust they leave to the next generation.

“I want when mentioning HanaGold, people will remember that this is a brand that has helped hundreds of thousands of ordinary people own real gold and change their financial thinking. And if there is anything I want to leave behind, it is the belief that women can do seemingly impossible things with intelligence, kindness and perseverance and remember Hana Ngo as a woman who dared to choose the most difficult but most correct path to bring value to the community.” , CEO Hana Ngo confided.