HanaGold Jewelry Joint Stock Company is an innovative startup enterprise which applies 4.0 technology in business with a pioneering project called HanaGold. HanaGold is a platform connecting jewelers and gold buyers, where users can choose models, buy and accumulate gold online according to product value, and receive gold offline at the HanaGold store chain and jewelry system nationwide. HanaGold’s application flexibly supports buyers from purchasing to receiving stages via a modern technology system. Particularly, the system allows customers to buy gold from the vietnamese smallest unit such as zem (1/1000 of a mace of gold), ly (1/100 of a mace of gold), and phan (1/10 of a mace of gold) and to receive a HanaGold Gold Coin until accumulating enough one mace of gold. Therefore, the application helps investors to reduce financial stress and to store assets safely.