Run Together launches the first NFC chip running shoes in Vietnam

Nowadays, sports are an important field contributing to the development of the economy and society. Along with that, the demand for sports products is also increasing. To catch up with this trend, Run Together has expanded the scale of the project by launching the first NFC chip running shoes in Vietnam.

Vietnam sports market in the 4.0 era

As the quality of life is increasingly improved, people's awareness of health is increasing and physical exercise is also more focused. Among them, jogging or walking are simple activities that do not require too many tools and supporting equipment but bring many benefits to the practitioner. The trend of approaching sports to maintain a healthy lifestyle has promoted the potential of the sports goods market.

Jogging is a simple sport but brings many positive effects to the body.

According to statistics from Statista, the size of the sportswear market is expected to reach 479 billion dollars worldwide by 2025, nearly 1.5 times higher than this year's 356 billion dollars. Regarding the Vietnamese market share, according to Ken Research, our country's compound annual growth rate will be 19.5% in the period 2018 - 2023. This shows that sportswear in our country has great potential for development. 

However, in the context of increasingly deep international integration, competition becomes fiercer not only between domestic brands but also with global giants. Therefore, companies and startups need to step up their participation in the production and distribution of innovative products in the sports field to increase consumption in both domestic and international markets.

Applying technology to production and business to adapt to modern consumption trends

In practice, the requirement for businesses is to change their mindset and innovate technology to adapt and develop in society 4.0. With the desire to diversify the categories in the ecosystem, Run Together has expanded to invest in production in the direction of innovation.

The first running shoes in Vietnam equipped with smart NFC chip 

Planning a long-term strategy in participating in the production and trading of sports products, Run Together wishes to bring the best experiences to users. After the process of market exploration and research, Run Together Sports Technology Joint Stock Company has launched the first running shoes applying NFC technology in Vietnam. With smart features and modern design, the product promises to become a powerful assistant to accompany runners.

Running shoes with NFC chip – a breakthrough product with innovation 

The highlight of Run Together shoes is The NFC chip is integrated into the shoe sole to measure and analyze training results. Specifically, when this chip is connected to the Run Together app, shoe owners can count the number of steps, kilometers of running distance as well as track their travel on the routes. At the same time, runners can easily find new friends with the same running interest, create many groups to share running goals and experience together through the app.

Run Together technology sneakers are beautifully designed with outstanding features

Run Together optimizes the user experience by using Eva foam material combined with Meta-Rocket kinetic design (a type of design with a difference in thickness between the heel and the toe following the circular trajectory of the foot to produce more forward thrust) to maximize support for long-distance activities without worrying about slipping heels or hurting the toes. With the desire to improve quality, bring a light and comfortable feeling to users, the company has researched and used solid rubber, thick cushions with high elasticity in the production of soles and insoles. In addition, capturing the aesthetic taste of consumers, the Run Together team has delicately offered many color options, helping users easily combine a variety of outfits in all activities.

Accompanying Run Together, FundGo believes that the project will create a new wave in the sports field as well as bring more innovative products. The support from the Fund will be the driving force for Run Together to continue researching, developing and bringing “Made in Vietnam” sports products to the world market.