Sports shoes become the growth engine of Vietnam's footwear industry

In recent years, Vietnam has been one of the countries with good awareness in protecting and improving health. Vietnamese people believe that health is the most important thing in life. Therefore, they always attach importance to physical training and participating in sports activities. This has led to an increase in demand for sports shoes, becoming a growth driver for the Vietnamese footwear industry.

The high awareness of health benefits from physical activities and sports among Vietnamese people has promoted the growth of the sports shoe market. Mr. Randy Dobson, Founder and Chairman of CMG.ASIA Group (a multi-industry investment and management group, currently the owner of the California Fitness & Yoga brand and 18 leading brands in fitness, bodybuilding, lifestyle and entertainment) affirmed: “In Southeast Asia, Vietnam has the highest percentage of household GDP spent annually on health and fitness. Nearly one-third of Vietnamese people are now considered fitness enthusiasts, making Vietnam the most health-conscious country in the world, and this rate is nearly double that of the United States.” In the health training activities of Vietnamese people, sports shoes are always an indispensable companion.

Sports shoes become the top choice compared to other types of footwear

In particular, under the impact of the COVID-19 pandemic, consumer demand for footwear has changed unexpectedly. Social distancing has caused events, parties, and weddings to be postponed, so high heels and leather shoes are not used regularly. Instead, clogs and sneakers have become the top choice. According to statistics from Lyst - the world's largest fashion search platform, the demand for sneakers or slippers has increased to 242% in 2020. This has caused sales of luxury high heels from famous brands such as Louboutin, Sergio Rossi, Jimmy Choo, Stuart Weitzman to drop sharply. In order to survive, brands are forced to adapt to the market by promoting the development of sneakers. From here, many lines of sneakers have been launched and competition between brands has become increasingly fierce.

Running shoes – a companion in many physical training activities

The challenge is forcing sports shoe brands to have many breakthroughs from product quality to color and design. Quickly adapting, the Vietnamese sports shoe market has made positive changes. If in the past, sports shoes were only used in health training activities, in recent years, this item has changed a lot, becoming a powerful assistant when it can be flexibly used in many activities. Currently, in the Vietnamese market, there are many famous sports shoe brands that meet the requirements of users such as: Biti's, Ananas, Mot, COX Shoes, etc. The product lines from these brands always ensure quality, durability and confidently compete with international brands. Without a long history like the above seniors, technology sports shoes Run Together still received positively from the press, media and the running community despite only being launched for a short time. Putting health issues first, Run Together applies technology, integrating NFC chips into the shoe sole to connect with the application to measure and analyze training results. Users can count the number of steps, kilometers of running distance as well as track their travel on the routes. At the same time, aiming to connect the community, Run Together allows runners to find new friends with the same interest in running, create many groups to share running goals and experience together through the application. In addition, capturing the aesthetic taste of consumers, the Run Together team has delicately offered many color options, helping users easily combine a variety of outfits in all activities.

Run Together technology sneakers are beautifully designed with many outstanding features.

With initial successes, in early August, Run Together invested in expanding the production line to promptly meet consumer needs as well as build a sustainable brand, ensuring capacity enhancement and product quality improvement. 

The launch of Run Together technology shoes received attention from the press, media and running community.

In the context of the international shoe market shifting to sports shoes, Vietnamese enterprises have shown their potential for development by making many important steps forward. With the new wind from Run Together, our country's sports shoe market will have more motivation to develop and launch more superior product lines, applying advanced technology, thereby increasing the ability to compete with international brands.