{"id":18295,"date":"2026-02-12T14:24:07","date_gmt":"2026-02-12T07:24:07","guid":{"rendered":"https:\/\/fundgo.network\/?p=18295"},"modified":"2026-02-12T14:24:10","modified_gmt":"2026-02-12T07:24:10","slug":"%ec%8a%a4%ed%82%a4%eb%84%a4%ed%8b%b1skinetiq-%ea%b4%80%eb%a0%a8-7500%ec%96%b5-vnd-%ea%b7%9c%eb%aa%a8%ec%9d%98-%ea%b1%b0%eb%9e%98%eb%8a%94-%eb%b2%a0%ed%8a%b8%eb%82%a8-d2c-%eb%b7%b0%ed%8b%b0","status":"publish","type":"post","link":"https:\/\/fundgo.network\/ko\/%ec%a7%80%ec%8b%9d\/%ec%8a%a4%ed%82%a4%eb%84%a4%ed%8b%b1skinetiq-%ea%b4%80%eb%a0%a8-7500%ec%96%b5-vnd-%ea%b7%9c%eb%aa%a8%ec%9d%98-%ea%b1%b0%eb%9e%98%eb%8a%94-%eb%b2%a0%ed%8a%b8%eb%82%a8-d2c-%eb%b7%b0%ed%8b%b0\/","title":{"rendered":"\uc2a4\ud0a4\ub124\ud2f1\uc758 7,500\uc5b5 VND \uc778\uc218: \ubca0\ud2b8\ub0a8 D2C \ubdf0\ud2f0 \uc2dc\uc7a5 \uac00\uce58 \ud3c9\uac00\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810\uc744 \ub358\uc9c0\ub294 \uc0ac\ub840 \uc5f0\uad6c."},"content":{"rendered":"

\ubca0\ud2b8\ub0a8 M&A \uc2dc\uc7a5\uc5d0\uc11c \ud22c\uc790\uc790\uc640 D2C \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ub610 \ud558\ub098\uc758 \uc911\uc694\ud55c \uac70\ub798\uac00 \uc131\uc0ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\ub3c4 \ub300\uae30\uc5c5 \ub9c8\ub9ac\ucf54(Marico Limited)\uac00 \ud55c\ub098 \uc751\uc6b0\uc60c(Hannah Nguyen)\uc774 \uacf5\ub3d9 \ucc3d\uc5c5\ud55c \uc2a4\ud0a4\ub124\ud2f1(Skinetiq)\uc758 \uc8fc\uc2dd 7,510\uc5b5 3\ucc9c \uc8fc\ub97c \uc57d 7,500\uc5b5 VND\uc5d0 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2a4\ud0a4\ub124\ud2f1\uc758 \uae30\uc5c5 \uac00\uce58\ub294 \ud604\uc7ac \uc57d 1\uc870 VND\uc5d0 \ub2ec\ud558\ub294 \uac83\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud575\uc2ec \uc9c8\ubb38\uc740 \uc8fc\uad00\uc801\uc778 \ub290\ub08c\uc5d0 \ub530\ub77c "\ube44\uc2f8\ub0d0 \uc2f8\ub0d0"\ub97c \ub530\uc9c0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc7ac\ubb34 \uc9c0\ud45c\uc640 \uad6d\uc81c\uc801\uc778 \uc18c\ube44\uc7ac \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \ub17c\ub9ac\uc5d0 \ube44\ucd94\uc5b4 \ubcfc \ub54c \uc774 \ud3c9\uac00\uac00 \ud569\ub9ac\uc801\uc778\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uc774 \uac70\ub798\ub294 \ubca0\ud2b8\ub0a8 \ubdf0\ud2f0 \uc0b0\uc5c5\uc5d0\uc11c D2C(\uc9c1\uc811 \uc18c\ube44\uc790 \ud310\ub9e4) \ubaa8\ub378\uc774 \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud3c9\uac00\ubc1b\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \ubb34\uc5c7\uc744 \uc2dc\uc0ac\ud558\ub294\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\uac00\uce58 \ud3c9\uac00 \ubb38\uc81c\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \ubd84\uc11d: EV\/EBITDA \ube44\uc728\uacfc P\/E \ube44\uc728\uc740 \ubb34\uc5c7\uc744 \ub9d0\ud574\uc8fc\ub294\uac00?<\/strong><\/h2>\n\n\n\n

\ub110\ub9ac \ubcf4\ub3c4\ub41c \uc5b8\ub860 \uc815\ubcf4\uc5d0 \ub530\ub974\uba74, \uc2a4\ud0a4\ub124\ud2f1\uc758 \ucd5c\uadfc \uc5f0\uac04 \ub9e4\ucd9c\uc740 \uc57d 4300\uc5b5~4500\uc5b5 VND\uc600\uc73c\uba70, \uc138\uc804 \uc774\uc775\ub960\uc740 201\uc870 3\ucc9c\uc5b5 VND\ub97c \ub118\uc5b4 \ucd94\uc815 EBITDA\ub294 \uc57d 900\uc5b5~1100\uc5b5 VND\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud3c9\uade0 EBITDA\ub97c 1,000\uc5b5 VND\ub85c \uac00\uc815\ud558\uace0 \uae30\uc5c5 \uac00\uce58\ub97c 1\uc870 VND\ub85c \ud3c9\uac00\ud558\uba74, \uac00\uce58 \ud3c9\uac00 \uce21\uba74\uc5d0\uc11c \ube44\uad50\uc801 "\uae54\ub054\ud55c" \uadf8\ub9bc\uc744 \uadf8\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. EV\/EBITDA\ub294 \uc57d 10\ubc30\uc774\uace0, \uc608\uc0c1 \uc8fc\uac00\uc218\uc775\ube44\uc728(P\/E)\uc740 11~13\ubc30 \uc218\uc900\uc785\ub2c8\ub2e4(\ube44\uc6a9 \uad6c\uc870, \uac10\uac00\uc0c1\uac01\ube44, \uc138\uae08, \uc7ac\ud22c\uc790 \uc218\uc900\uc5d0 \ub530\ub77c \ubcc0\ub3d9\ub420 \uc218 \uc788\uc74c). \uc774\ub294 "\uc800\ud3c9\uac00"\ub77c\uace0 \ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \ud2b9\ud788 \ub192\uc740 \uc131\uc7a5\uc138, \ub192\uc740 \uc774\uc775\ub960, D2C \ubaa8\ub378, \uadf8\ub9ac\uace0 \ud655\uc2e4\ud55c \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uace0\ub824\ud560 \ub54c "\uace0\ud3c9\uac00"\ub41c \uae30\uc5c5\uc774\ub77c\uace0 \ubcf4\uae30\ub3c4 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n

\ub9ce\uc740 \uc804\ud1b5\uc801\uc778 \uc18c\ube44\uc7ac \uae30\uc5c5\uc758 \uacbd\uc6b0 \uc8fc\uac00\uc218\uc775\ube44\uc728(PER)\uc774 10~15\uc778 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc720\ud1b5 \ucc44\ub110\uc744 \uc7a5\uc545\ud558\uace0 \uc788\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 D2C \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc131\uc7a5 \uc804\ub9dd\uc774 \ud0c4\ud0c4\ud558\ub2e4\uba74 12~18 \ubc94\uc704\uc758 PER\ub3c4 \uc801\uc808\ud55c \uac83\uc73c\ub85c \uc5ec\uaca8\uc9d1\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc21c\uc804\ud788 \uc7ac\ubb34\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c \uc774\ubc88 \uac70\ub798\ub294 \ud0c0\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201c"\uc9c4\uc815\ud55c \uac00\uce58"\ub294 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uacfc \uc774\uc775\uc5d0\ub9cc \uc788\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. D2C\ub294 \uc804\ub7b5\uc801 \uc790\uc0b0\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n

4,500\uc5b5 \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uacfc 1,000\uc5b5 \ub2ec\ub7ec\uc758 EBITDA\ub9cc \ub193\uace0 \ubcf4\uba74 \uc774 \uac70\ub798\ub294 \uc804\ud615\uc801\uc778 \uc18c\ube44\uc7ac \uae30\uc5c5 \uc778\uc218\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\uae30\uc5c5\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4(\ud639\uc740 \ucd5c\uc18c\ud55c "\uc801\uc815 \uac00\uaca9")\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\ub294 \uc774\uc720\ub294 \ub300\uac1c \ub2e4\uc74c\uacfc \uac19\uc740 \uce21\uba74\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\ud615\uc790\uc0b0<\/strong>\u2014\uc7ac\ubb34 \ubcf4\uace0\uc11c\uc5d0 \uae54\ub054\ud558\uac8c \ub098\ud0c0\ub098\uc9c0\ub294 \uc54a\uc9c0\ub9cc \uc7a5\uae30\uc801\uc778 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uacb0\uc815\uc9d3\ub294 \uc694\uc18c\ub4e4\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

Skinetiq\uc758 \uacbd\uc6b0, \uc774\ub7ec\ud55c \ud575\uc2ec\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. D2C \uc0dd\ud0dc\uacc4\ub294 \ube44\uad50\uc801 \uc644\uc131\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/strong>D2C\ub294 \uc790\uccb4 \ube0c\ub79c\ub4dc \uac1c\ubc1c \ubc0f \ud22c\uc790\uc640 \uad6d\uc81c \ube0c\ub79c\ub4dc \uc720\ud1b5\ub9dd \uad6c\ucd95\uc744 \uacb0\ud569\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc18c\uc15c \ucee4\uba38\uc2a4(\ud2b9\ud788 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d)\ub97c \uc804\ubb38\uc801\uc73c\ub85c \uc6b4\uc601\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. D2C\uc758 \uac00\uce58\ub294 \ub2e8\uc21c\ud788 "\uc9c1\uc811 \ud310\ub9e4"\uc5d0\ub9cc \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c... \uace0\uac1d \uad00\uacc4 \uc18c\uc720<\/strong>: \ubcf4\uc720\ud558\ub294 \uc0ac\uc5c5\uccb4 \uace0\uac1d \ud30c\uc77c<\/strong>, \uc1fc\ud551 \ud589\ub3d9 \ub370\uc774\ud130<\/strong>, \uc7ac\ud0c0\uac9f\ud305 \uae30\ub2a5<\/strong>, \uc2e0\uc81c\ud488\uc744 \uc2e0\uc18d\ud558\uac8c \ucd9c\uc2dc\ud560 \uc218 \uc788\ub294 \ub2a5\ub825<\/strong>, \uadf8\ub9ac\uace0 \uc9c1\uc811 \uc720\ud1b5 \ucc44\ub110<\/strong> \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

 \ubca0\ud2b8\ub0a8 \uc9c4\ucd9c\uc744 \ud76c\ub9dd\ud558\ub294 \uad6d\uc81c \uae30\uc5c5\uc5d0\uac8c \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc740 \ub2e8\uae30\uac04\uc5d0 \ub2e8\uc21c\ud788 "\ub3c8\uc744 \uc3df\uc544\ubd93\ub294" \ubc29\uc2dd\uc73c\ub85c \uc5bb\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774\ub7ec\ud55c \uc774\uc720 \ub54c\ubb38\uc5d0 \uadf8\ub4e4\uc740 \ub2e4\ub978 \ubc29\ubc95\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4... \uc778\uc218\ud569\ubcd1\uc744 \ud1b5\ud574 \uc2dc\uac04\uc744 \ubc8c\uc790<\/strong>.<\/p>\n\n\n\n

\uac1c\uc778 \ube0c\ub79c\ub4dc: "\ubbf8\ub514\uc5b4 \uc790\uc0b0"\uc5d0\uc11c "\uac00\uce58 \uc788\ub294 \uc790\uc0b0"\uc73c\ub85c\u201c<\/strong><\/h2>\n\n\n\n

\uc2a4\ud0a4\ub124\ud2f1 \uc778\uc218\ub97c \ubd84\uc11d\ud560 \uac00\uce58\uac00 \uc788\ub294 \ud55c \uac00\uc9c0 \uce21\uba74\uc740 \ubc14\ub85c \uadf8 \uc5ed\ud560\uc785\ub2c8\ub2e4. \uac1c\uc778 \ube0c\ub79c\ub4dc<\/strong> \uc131\uc7a5 \uad6c\uc870\uc5d0\uc11c, \uc774 \uacbd\uc6b0 \ud55c\ub098 \uc62c\ub77c\ub77c(\ud55c\ub098 \uc751\uc6b0\uc60c)\ub294 \ub2e8\uc21c\ud788 \ub9c8\ucf00\ud305\uc744 \uc9c0\uc6d0\ud558\ub294 KOL\uc774 \uc544\ub2d9\ub2c8\ub2e4. D2C \ubdf0\ud2f0 \ubaa8\ub378\uc5d0\uc11c \uac1c\uc778 \ube0c\ub79c\ub4dc\ub294 \ub3d9\uc2dc\uc5d0... \uc218\uc694 \ucc3d\ucd9c \ucc44\ub110<\/strong>, \ucc44\ub110 \uc804\ud658<\/strong>, \uadf8\ub9ac\uace0 \ubbff\uc74c\uc744 \uac15\ud654\ud558\ub294 \ucc44\ub110<\/strong>\u2014\uc774 \uc138 \uac00\uc9c0 \uae30\ub2a5\uc740 \uae30\uc5c5\uc774 \uc720\ub8cc \ubbf8\ub514\uc5b4\ub97c \uc774\uc6a9\ud574 \ucc98\uc74c\ubd80\ud130 \uad6c\ucd95\ud574\uc57c \ud560 \uacbd\uc6b0 \uc5c4\uccad\ub09c \ube44\uc6a9\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \ucda9\ubd84\ud788 \ud070 \ucee4\ubba4\ub2c8\ud2f0\uac00 \ud615\uc131\ub41c \ud6c4\uc5d0\ub294 "\uc2e0\ub8b0 + \uad6c\ub9e4 \uc2b5\uad00 + \ucda9\uc131\ub3c4"\ub97c \ube44\uc2b7\ud55c \uaddc\ubaa8\ub85c \uc7ac\uad6c\ucd95\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc774 \uc190\uc775\uacc4\uc0b0\uc11c\uc5d0 \ub098\ud0c0\ub09c \uc218\uce58\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8\ub7ec\ub2c8\uae4c \ub9c8\ub9ac\ucf54\ub294 \ub2e8\uc21c\ud788 \uc0ac\uc5c5\uccb4\ub97c \uc0ac\ub294 \uac8c \uc544\ub2c8\ub77c, \ubaa8\ub4e0 \uac83\uc744 \uc0ac\ub294 \uac81\ub2c8\ub2e4. \uc131\uc7a5 \ud50c\ub7ab\ud3fc<\/strong> \uc774\ub294 \ud604\uc9c0 \uc2dc\uc7a5\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc73c\uba70, \uc7a5\uae30 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \ub54c \ud559\uc2b5 \uace1\uc120\uc744 \ud06c\uac8c \ub2e8\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubca0\ud2b8\ub0a8\uc740 \uc7a5\uae30\uc801\uc778 "\ubcf4\uc0c1"\uc785\ub2c8\ub2e4. 7,500\uc5b5 VND\ub294 \uc720\ub9ac\ud55c \uc785\uc9c0\ub97c \ud655\ubcf4\ud55c \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\uae30 \uc704\ud55c \ud544\uc218 \uc790\uae08\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n\n\n\n

\ubdf0\ud2f0 \uc0b0\uc5c5\uc5d0\uc11c \ubca0\ud2b8\ub0a8\uc740 \uc218\uc694 \uc99d\uac00, \uae09\uc18d\ub3c4\ub85c \uc131\uc7a5\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798, \ud65c\ubc1c\ud55c \uc18c\uc15c \ucee4\uba38\uc2a4, \uadf8\ub9ac\uace0 \ucf58\ud150\uce20, KOL\/KOC, \ub9ac\ubdf0, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ub4f1\uc744 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9 \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \uc720\ub9ac\ud55c \uc870\uac74\uc744 \uac16\ucd98 \uc2dc\uc7a5\uc73c\ub85c \uc5ec\uaca8\uc9d1\ub2c8\ub2e4. \ub9c8\ub9ac\ucf54\uc640 \uac19\uc740 \uae30\uc5c5\uc5d0\uac8c 7,500\uc5b5 VND\uc758 \ud22c\uc790\ub294 \uc2a4\ud0a4\ub124\ud2f1 \uc778\uc218\ub97c \ub118\uc5b4 \ub354 \ud070 \uc758\ubbf8\ub97c \uc9c0\ub2d9\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c4\uc785 \uad8c\ud55c \uad6c\ub9e4<\/strong> \uc774\ubbf8 \ud655\uace0\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud588\ub2e4\ub294 \uac83\uc740 \uc720\ud1b5 \ucc44\ub110, \ub370\uc774\ud130, \uc6b4\uc601\ud300, \uc0c1\uc5c5\ud654 \uc5ed\ub7c9 \ubc0f \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c \ubcf4\uba74, \uc774 \uac70\ub798\ub294 \ucc98\uc74c\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc7a5\uae30\uac04\uc758 \uad6c\ud604\uc5d0 \ub530\ub978 \uc704\ud5d8\uc744 \uac10\uc218\ud558\ub294 \ub300\uc2e0, \ucd08\uae30 \uc774\uc810\uc744 \uac00\uc9c0\uace0 \uac8c\uc784\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 "\ud2f0\ucf13"\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc5ed\ubcc4 \uac00\uaca9\uacfc \ube44\uad50\ud574 \ubcf4\uba74, \uc2a4\ud0a4\ub124\ud2f1\uc740 "\ud569\ub9ac\uc801\uc778 \uac00\uaca9\ub300"\uc5d0 \uc18d\ud569\ub2c8\ub2e4.\u201c<\/strong><\/h2>\n\n\n\n

\ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ub2e4\ub978 D2C \ubdf0\ud2f0 \uac70\ub798\uc640 \ube44\uad50\ud588\uc744 \ub54c, \uc77c\ubc18\uc801\uc778 \uac70\ub798 \uac00\uce58 \ubc94\uc704\ub294 \ub300\ub7b5 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4... \ub9e4\ucd9c\uc758 2~4\ubc30<\/strong> \ub610\ub294 EBITDA\uc758 8~15\ubc30<\/strong>, \uc131\uc7a5\ub960, \uc218\uc775\uc131, \uc720\ud1b5 \ucc44\ub110 \uad00\ub9ac \uc218\uc900\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc2a4\ud0a4\ub124\ud2f1\uc758 \uacbd\uc6b0, \uc608\uc0c1\ub418\ub294 \uc218\uc900\uc740 \ub300\ub7b5... \ub9e4\ucd9c\uc758 2.2\ubc30<\/strong> \uadf8\ub9ac\uace0 EBITDA\uc758 \uc57d 10\ubc30<\/strong> \uc774\ub294 \ud574\ub2f9 \uac70\ub798\uac00 \ube44\uad50\uc801 "\uc218\uc6a9 \uac00\ub2a5\ud55c" \uc218\uc900\uc5d0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc7ac\uc815\uc801 \uac00\uc815\uc774 \uc815\ud655\ud558\ub2e4\uba74 \uc778\ud50c\ub808\uc774\uc158\uc758 \ub69c\ub837\ud55c \uc9d5\ud6c4\ub294 \ubcf4\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub294 \ub610\ud55c \uc2dc\uc7a5\uc774 \uae30\uc5c5\uc5d0 \ub300\ud574 \ub354 \ub192\uc740 \uac00\uaca9\uc744 \uc9c0\ubd88\ud558\uace0 \uc788\ub2e4\ub294 \ud604\uc2e4\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/strong>, \ud310\ub9e4\ub418\ub294 \uc81c\ud488 \uccb4\uacc4<\/strong> (\ucc44\ub110 + \ub370\uc774\ud130 + \ucee4\ubba4\ub2c8\ud2f0 + \uc6b4\uc601 \uc5ed\ub7c9).<\/p>\n\n\n\n

\ub9c8\ub9ac\ucf54\uc758 \uad00\uc810: \uc778\uc218\ud569\ubcd1\uc740 \uc0ac\uc5c5 \ubaa8\ub378\uc758 \ud655\uc7a5, \ucd5c\uc801\ud654 \ubc0f \ubcf5\uc81c\ub97c \uc704\ud55c \uac83\uc774\ub2e4.<\/strong><\/h2>\n\n\n\n

\ub9c8\ub9ac\ucf54 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uadf8\ub8f9(\ub610\ub294 \uc9c0\uc5ed \ub9c8\ub9ac\ucf54 \uadf8\ub8f9)\uc740 \ub9ce\uc740 \uac70\ub798\uc5d0\uc11c \ub2e8\uc21c\ud55c "\uc7ac\uc815\uc801 \ud22c\uc790\uc790"\uc758 \uc5ed\ud560\uc744 \ub118\uc5b4\uc12d\ub2c8\ub2e4. \uc18c\ube44\uc7ac(FMCG) \uadf8\ub8f9\uc774 \uc778\uc218\uc5d0 \ucc38\uc5ec\ud560 \uacbd\uc6b0, \uacf5\uae09\ub9dd \ucd5c\uc801\ud654, \uacbd\uc601 \ud45c\uc900 \ud5a5\uc0c1, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud655\uc7a5, \uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd \uac15\ud654, \uc801\ud569\ud55c \uc81c\ud488\uc744 \ubc1c\uacac\ud560 \uacbd\uc6b0 \uc7ac\uc218\ucd9c\uae4c\uc9c0 \ud3ec\ud568\ud558\ub294 \uc6b4\uc601 \ub808\ubc84\ub9ac\uc9c0\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uc778\uc218 \uae30\uc5c5\uc774 \ud5a5\ud6c4 \uba87 \ub144 \uc548\uc5d0 \ub9e4\ucd9c\uc774 \uc57d 4,500\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 7,000\uc5b5~8,000\uc5b5 \ub2ec\ub7ec\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud55c\ub2e4\uba74, \ud604\uc7ac\uc758 1\uc870 \ub2ec\ub7ec\ub77c\ub294 \uae30\uc5c5 \uac00\uce58\ub294 \uc7a5\uae30\uc801\uc73c\ub85c "\uc800\ud3c9\uac00"\ub41c \uac83\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc218\ud569\ubcd1\uc758 \uac00\uce58\ub294 \ub54c\ub54c\ub85c \ub9e4\uc218\uc790\uac00 \ub9e4\ub3c4\uc790\ubcf4\ub2e4 \uac70\ub798\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc2e4\ud604\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc740 \ubbf8\ub798 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub2ec\ub824 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucc3d\uc5c5\uc790\uc640 \ud22c\uc790\uc790\ub4e4\uc774 \uc5bb\uc5b4\uc57c \ud560 \uc911\uc694\ud55c \uad50\ud6c8: D2C \uc804\ub7b5\uc740 \uc81c\ub300\ub85c\ub9cc \uc2e4\ud589\ud558\uba74 \uc0c1\ub2f9\ud55c \ud504\ub9ac\ubbf8\uc5c4\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/strong><\/h2>\n\n\n\n

\uc774 \uac70\ub798\ub294 \uba87 \uac00\uc9c0 \ubd84\uba85\ud55c \uad50\ud6c8\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

(1)<\/strong> D2C\ub294 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ub420 \uacbd\uc6b0 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 \uc774\uc775\ub960<\/strong> \uc911\uac1c\uc790\uc5d0 \uc804\uc801\uc73c\ub85c \uc758\uc874\ud558\ub294 \ubaa8\ub378\uc5d0 \ube44\ud574 \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud569\ub2c8\ub2e4.; <\/p>\n\n\n\n

(2)<\/strong> \uac1c\uc778 \ube0c\ub79c\ub529\uc740 \ub2e8\uc21c\ud55c \uc18c\ud1b5\uc744 \ub118\uc5b4, \uc0c8\ub85c\uc6b4 \ubaa8\uc2b5\uc73c\ub85c \ubcc0\ubaa8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac00\ucd1d\uc561<\/strong> \ud310\ub9e4 \uc2dc\uc2a4\ud15c \ubc0f \uc2e0\ub8b0\uc640 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub418\uc5b4 \uc788\ub2e4\uba74; <\/p>\n\n\n\n

(3)<\/strong> \ub370\uc774\ud130, \ucee4\ubba4\ub2c8\ud2f0, \uc9c1\uc811 \uc720\ud1b5 \ucc44\ub110\uc740 \ubb34\ud615 \uc790\uc0b0\uc774\uc9c0\ub9cc, \ud3c9\uac00<\/strong>, \ud2b9\ud788 \uad6c\ub9e4\uc790\uac00 "\uc2dc\uac04\uc744 \ubc8c\ub824\ub294" \uae30\uc5c5\uc77c \uacbd\uc6b0\uc5d0\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4.; <\/p>\n\n\n\n

(4)<\/strong> \uad6d\uc81c \uae30\uc5c5\ub4e4\uc740 \uac80\uc99d\ub41c \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ubcf4 \uc0dd\ud0dc\uacc4\uc5d0 \uc0c1\ub2f9\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubc30\ud3ec \uc704\ud5d8\uc744 \uc904\uc774\uace0 \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ubcf4 \uae30\uac04\uc744 \ub2e8\ucd95\uc2dc\ucf1c \uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacb0\ub860: 7,500\uc5b5 VND \uaddc\ubaa8\uc758 \uc2a4\ud0a4\ub124\ud2f1(Skinetiq) \uc778\uc218 \uac70\ub798\ub294 \ud0c4\ud0c4\ud55c \uc7ac\uc815\uc801 \uae30\ubc18\uacfc \uc804\ub7b5\uc801 \ub17c\ub9ac\ub97c \uac16\ucd98 \uc131\uacf5\uc801\uc778 M&A \uc0ac\ub840 \uc5f0\uad6c\uc774\ub2e4.<\/strong><\/h2>\n\n\n\n

\uc2a4\ud0a4\ub124\ud2f1\uc758 7,500\uc5b5 VND \uac70\ub798\ub294 \uadf8 \ubcf8\uc9c8\uc744 \uc81c\ub300\ub85c \ud30c\uc545\ud55c\ub2e4\uba74 D2C \ubdf0\ud2f0 \uc2dc\uc7a5 \uac00\uce58 \ud3c9\uac00\uc5d0 \ub300\ud55c \uc0ac\ub840 \uc5f0\uad6c\uc774\uc790, \uac1c\uc778 \ube0c\ub79c\ub529\uc744 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ud658\ud588\uc744 \ub54c \ubc1c\ud718\ub418\ub294 \ud798\uc5d0 \ub300\ud55c \uc0ac\ub840 \uc5f0\uad6c\uc774\uba70, \ub610\ud55c \uc131\uacf5\uc801\uc778 \ub9e4\uac01\uc744 \uc704\ud55c \uae30\uc5c5 \uad6c\ucd95 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc0ac\ub840 \uc5f0\uad6c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n

\uc7ac\ubb34 \uc9c0\ud45c\ub9cc \ubcf4\uba74 \uc774\ubc88 \uac70\ub798\uac00 \ubd88\ud569\ub9ac\ud574 \ubcf4\uc774\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ub9ac\ucf54\uc640 \uac19\uc740 \uc804\ub7b5\uc801 \uad6c\ub9e4\uc790\uc758 \ub208\uc5d0 \ub9e4\ub825\uc801\uc778 \uc774\uc720\ub294 \ubc14\ub85c D2C, \ub370\uc774\ud130, \ucee4\ubba4\ub2c8\ud2f0, \ucc44\ub110, \uadf8\ub9ac\uace0 \uc131\uc7a5 \ubcf5\uc81c \ub2a5\ub825\uacfc \uac19\uc740 \uc804\ub7b5\uc801 \uac00\uce58 \uc694\uc18c \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8 M&A \uc2dc\uc7a5\uc5d0\uc11c \ud22c\uc790\uc790\uc640 D2C \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ub610 \ud558\ub098\uc758 \uc911\uc694\ud55c \uac70\ub798\uac00 \uc131\uc0ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\ub3c4 \ub300\uae30\uc5c5 \ub9c8\ub9ac\ucf54 \ub9ac\ubbf8\ud2f0\ub4dc(Marico Limited)\uac00 \ud55c\ub098 \uc751\uc6b0\uc60c(Hannah Nguyen)\uc774 \uacf5\ub3d9 \ucc3d\uc5c5\ud55c \uc2a4\ud0a4\ub124\ud2f1(Skinetiq)\uc758 \uc8fc\uc2dd 7,510\uc5b5 3\ucc9c \uc8fc\ub97c \uc57d 7,500\uc5b5 VND\uc5d0 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. [\u2026]<\/p>","protected":false},"author":9,"featured_media":18296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-18295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-thi-truong"],"acf":[],"yoast_head":"\nTh\u01b0\u01a1ng v\u1ee5 750 t\u1ef7 c\u1ee7a Skinetiq: Case study \u0111\u1ecbnh gi\u00e1 D2C beauty t\u1ea1i Vi\u1ec7t Nam \u0111\u00e1ng suy ng\u1eabm - FUNDGO<\/title>\n<meta name=\"description\" content=\"Marico chi 750 t\u1ef7 mua 75% Skinetiq, implied \u0111\u1ecbnh gi\u00e1 kho\u1ea3ng 1.000 t\u1ef7. 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